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How to add value to your Valentine's hospitality product

Us Brits spend an eye-watering £1 billion on our loved ones every Valentine’s Day, and this year will be no exception. Whether booking a table at a romantic restaurant, ordering a bouquet of flowers for your significant other, or organising a night away in a luxury hotel or B&B, there are lots of ways to celebrate February 14th in style.

As a hotelier, Valentine’s Day is a great excuse to fill your rooms and upsell your services to guests, whether that’s an afternoon at the spa or a dining reservation in the evening.

Below, we’ve rounded up some of the best ways to add value to your guests’ experience this Feast of Saint Valentine, and leave them feeling special, pampered, and well and truly loved up.


Price accordingly

Perhaps the most important thing to consider when promoting your Valentine’s hospitality product is pricing. Rather than discounting your rooms, offer packages or bundles.

Couples want to feel like they’re buying something special - a romantic night away from home - rather than getting a cheap bed and breakfast deal on Valentine’s Day.

What’s more, people want to impress their partners on the day, so packaging together a room, meal for two and a bottle of champagne will help to position your product offering as luxurious, encouraging bookings.

Depending on the location of your hotel, consider offering both affordable and extravagant Valentine’s Day packages, so that you can cover all bases, but ensure you offer additional benefits to those who are coughing up more to stay so you can justify charging a premium.


Consider add-ons

Events such Valentine’s Day are a hotelier’s dream - it’s the perfect excuse to upsell and offer add-ons when guests arrive at your establishment. Loved up couples will be in a jovial mood, so offer everything they need to enjoy a romantic break and bill them accordingly.

Late check-outs, for example, are a great way to add value to your product and command an additional £50 per booking, while floral arrangements and rose petals are attractive to busy working couples who don’t have the time to pick up flowers or check into their room early.

It’s important that you offer your guests everything they need to relax and unwind, but also that your offering reflects the core values of your business and your guests.

A three-star bed and breakfast in Blackpool, for example, may want to focus on evening entertainment, while a luxury hotel in the countryside might place emphasis on an à la carte menu and wines.


Offer a welcome gift

Valentine’s Day may well be an excuse to charge a premium for rooms and add-ons, but that doesn’t mean you can’t offer your guests something extra when they arrive at your hotel.

An in-room gift can make a real difference and improve your guests’ experience for a small cost, encouraging them to share the gesture with their friends on social media and come back to your establishment time and time again. In the long-term, it pays to treat your guests well!

At Confectionaire, we have a range of Valentine’s Day confectionery made especially for hotels and bed and breakfasts just like yours. If you want to spoil your guests with a specially created box of chocolates lined with red tissue paper and branded with your hotel logo, then you’ve come to the right place.

With prices starting from as little as £9.50 per box, and free branding and red ribbons on orders over £150, there’s no excuse not to get into the spirit…


Go the extra mile

In the hospitality industry, guests have more choice than ever before, so you need to go the extra mile and persuade them to spend their hard-earned cash with you.

Some are watching their wallets with the uncertainty of Brexit, and others might be happy with a takeaway in front of the television, so by offering some additional benefits and services, you’ll be able to increase your Valentine’s occupancy rates and encourage customer loyalty all year round.

Whether you serve breakfast in bed, provide bathrobes and offer a complimentary visit to the on-site spa or sauna, it’s easy to show that you care about their experience during their visit.

Your guests will be even more grateful if they check-in without knowing about the additional services included as part of their stay, and will no doubt rant and rave about your place when they return home.

Adding value to your product doesn’t have to be expensive, either; offer a glass of bubbly on arrival, and if you’re not fully booked, complimentary room upgrades.

Finally, think outside of the box, and remember that not all of your guests will be loved-up on February 14. Prepare a special offering for singletons such as an Anti-Valentine offer on twin rooms, and think about families with children by organising a Valentine’s crafts workshop.

There are so many ways to add value to your hotel or B&B this Valentine’s Day, but you’ll need to act fast if you want to attract potential customers.

Don’t forget that we can assist with all of your confectionery needs to sweeten the deal and keep guests happy - click here to get in touch, and we’ll get back to you with a customised confectionery package right away.

Rebecca Wilkinson-White