Corporate gift ideas to keep your clients on your side
Today's corporate customers have more choice than ever when selecting products and services for their business, and while that's great for competition and innovation, it makes it tough to maintain relationships with customers and keep them on your side.
However, there are a number of ways that you can combat churn and show your clients that you care about their custom. The most important, of course, is good communication, followed by delivering the very best services to meet their needs. Another way to show your appreciation is with a corporate gift, and below, we’ve rounded up some of the options you should consider.
There’s nothing quite as exhilarating as crashing down to earth after jumping 160 feet from a crane, or climbing to the top of the O2 Arena in London and taking in the stunning city views. If you want to go all out and impress a new business prospect, then organising an experience day is certainly one way to go about it. Getting together with a new client and trying out something new will bring you closer together and help form a lasting business relationship.
The key here is to organise an experience that relates, in some way, to your business. So, if your heart can't quite take a jump, you could enjoy afternoon tea at The Shard, for example, or go on a helicopter tour of your local area. If food's more your thing, you could take your client to a cookery course, or even unwind at a luxury spa day.
Let's face it: most of us have a sweet tooth and would find it hard to resist a box of chocolates.
If you want to make the right first impression or remind clients why you're the best in your niche, giving away personalised confectionery boxes could be a sensible move. Not only is confectionery inexpensive, but it creates a talking point and gives your clients, whether they're a one-man-band or a team of twenty, an indulgent treat that they’ll enjoy and want to talk about.
If you’re looking for biscuits, delicious chocolates, fruity jellies or fluffy marshmallows, you can find a wide range of small corporate gift ideas here at Confectionaire. What’s more, the team can personalise your boxes to match your company branding for that added personal touch.
If you don’t think a material gift is appropriate, then you could make a charitable donation in your client’s name. Of course, you’ll need to research and make sure that the charity aligns with your clients’ brand values, but that shouldn’t be too difficult if you’ve already got a good relationship.
Once you’ve made a donation, let your client know by dropping them an email or presenting them with a plaque, and let them know what the money will go towards. A meaningful gesture such as a donation demonstrates that your company respects your client’s values and ethos.
Gift cards to coffee shops and restaurants
We all love a free lunch. In fact, research suggests that free company meals make employees feel more valued and appreciated, so consider offering your clients gift vouchers to local restaurants. Not only does free food help clients unwind and spend time together outside of work, but they'll no doubt mention your name when it's time to settle the bill. That could help you win a lucrative new contract, or at least put you in their good books.
If paying for an entire organisation’s dinner is out of the question, then you could splash out on a couple of gift cards for coffee shops. According to ABC News, we spend an eye-watering £830 ($1,100) a year on coffees at work, so putting your name on their drinks bill could serve you well. What's more, it's the perfect excuse to arrange an informal Starbucks catchup!
Another low-cost, high-impact corporate gift idea is a customised notebook. Regardless of the industry your clients work in, they're always going to want to have a pen and paper handy, and so gifting them a notebook is a wise move. You can pick up leather-bound notebooks for less than £10, and have your logo and a message engraved on the front. Notebooks are an elegant and practical gift that clients will use day in, day out, and they'll never go out of fashion.
If you'd like to find out more about the corporate confectionery offered by Confectionaire, get in touch with the team today. We're proud to supply businesses with quality confectionery that leaves a lasting impression.